Just to put things in a sociological perspective most festivals in India (and elsewhere in the world) are celebrated around a few key isues: Fertility - forest fertility, human fertility, agricultural fertility, harvest, fruition
Calendar year - typically also agricultural cycle, hunting cycle
Festivals in India follow a pattern which is based on clikmatic variation as well as cultural variation. Some festivals have retained their origins - like say Ugaadi, the mango fruition festival of the Telugu people or the various spring festivals like the Baha / Sarhul of Austric speaking peoples.
Diwali may be artificially propagated as a cosumption occasion but it probably has ancient origins in a post harvest celebration roughly coinciding with the Sohrai of the Austric speaking peoples.
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